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Media space dedicated to FC Slovan Liberec in the daily Sport
Dlask, Jakub ; Chrenčík, Roman (advisor) ; Halada, Jan (referee)
This bachelor's thesis entitled "Media space devoted to FC Slovan Liberec in the daily Sport" deals with finding out and comparing what space FC Slovan Liberec received in the daily Sport in comparison with the winners of the three previous years of the Czech top football competition. In the theoretical part, I first describe the interconnection between sport and journalism by means of professional literature and then define the specifics of sports journalism. Next, I introduce the daily Sport, which as the only Czech sports daily was used for the research in this bachelor thesis. In the methodological part, I first use the literature to characterise the quantitative content analysis that I have chosen as my research method. I follow this by describing the theoretical background, setting the research questions and writing the hypotheses. In the analytical section, I then describe my research process and then compare and present the data collected.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet mutation of the sports newspaper Sport - a case study" deals with paid content on the Internet mutation of the Sports newspaper. Paid content has been booming in recent years, and more and more readers are willing to pay for quality news. The work provides a comprehensive description of the form of paid content on a narrowly specialized sports medium. The practical part consists of the main research question "What form does paid content take on a specialized medium?" In my opinion, for quality paid content, the following trinity is required to work together - content, editors, subscribers. In my thesis, I will focus on the first two areas - content and editorial. First, I will conduct a quantitative content analysis of articles that have been published in premium content. I will answer a series of secondary research questions through quantitative content analysis. This will give me enough information about the form of the content. However, since the editorial information cannot be found, I will interview them to find out what benefits this content brings them.
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The media image of women's football in the printed daily Sport
Pavlačková, Monika ; Turková, Kateřina (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis entitled "The media image of women's football in the printed daily Sport" deals with the media image of women's football in the period 1/1/2017 - 12/31/2021 in the daily Sport. Through quantitative and qualitative content analysis, the work describes how women's football is presented in the only Czech sports newspaper and its supplements over the years and then mentions the most interesting articles. The analyzed years are compared with each other at the end. One of the main theories is that if the media image of women's football gradually changed, it would be significant precisely in the only Czech sports newspaper. The work is based on an assumption that the number of articles increased over the years, which was confirmed as a result except of 2020 and 2021, when the number of articles decreased considerably due to the pandemic crisis. The change in the media image of women's football was evident not only in the number of articles, but also in their length.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet version of the Sport daily - case study" deals with paid content on the Internet version of the Sport newspaper. Paid content has experienced great growth in recent years and more and more readers are willing to pay for high-quality news. The thesis provides a comprehensive description of the form of paid content in highly specialized sports newspapers and media. The practical part consists of the main research question "What are the benefits of paid content on a specialized medium and what does it look like?" My goal is to explore each of these components separately in the practical part. The quantitative content analysis of articles that have been published in premium content will be the first performed. Each of these components will be examined separately in the practical part. A series of secondary research questions will be answered through quantitative content analysis. That will give me enough information about the form of the content. However, since information about the newsroom and subscribers cannot be found, I will interview them to find out what benefits are brought to them.
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The growth in importance of the media social networking on the example of the 2015 IIHG Ice Hockey World Championship
Kousal, Kryštof ; Čermák, Miloš (advisor) ; Jirků, Jan (referee)
This bachelor's thesis discusses the media utilisation of social networks such as Facebook and Twitter during a top worldwide sporting event. The theoretical part deals with the new media family, then with Facebook and Twitter, their history and operating principles. Besides the methodology, it also presents the 2015 IIHF World Championship, being the main subject of the social media networking. The content analysis of the social newtorks posts had been chosen as the research method for this thesis. The objective is finding out how these three chosen Czech media - Česká televize, news server iDnes.cz and Deník Sport were using the two social networks to inform the public about the tournament progress. The second goal was to compare the account contents of the three media to the two Czech IIHF Organization Committee channels and find out about the mistakes the media made while posting on social networks. The shovelware phenomenon is analysed extensively as one of the most used negative elements.
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Development of the Sport Magazin journal in the years 1997-2012
Molitoris, Andreas ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis examines the journal Sport Magazine-a Friday supplement of Daily Sport-from 1997 to 2012. The introductory part of the thesis deals with the history of the journal and its publishing company, using MML research and other surveys to determine which sports were popular among readers and which themes readers prefer in the magazine. The thesis follows the development of the magazine at five-year intervals. It analyses the content of all magazine editions in each of the years 1997, 2002, 2007 and 2012, and attempts to define the range of the magazine - to which sports themes was the magazine devoted, regular sections, and what was the proportion of advertising. In the end, all years are compared and the thesis observes the development of the magazine over the entire fifteen-year period.
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Changes of daily Sport through 1999-2006
Kasík, Ondřej ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
The graduation theses "Changes of daily Sport through 1999-2006" treats of changes, which this only published sport newspapers in the Czech republic, had to go through after it became the part of the Ringier publishing company in 2002 (till 2002 the publisher of the magazine Sport was the Czechoslovakian sport company). Ringier publishing, which also publishes the tabloid newspapers Blesk, has completely changed the concept of the Sport, graphics and even the personal constitution of the editor's office. Zbyšek Pechr, the exvice general editor of the tabloid newspapers, has become the general editor. Since 2002 you can see elements of infotainment, which means transparency between the informational and entertainment functions. This graduation thesis also covers the position of the Sport compare to other competitors on the czech media market, the internet version of the Sport, the Sunday Sport papers and the Friday Magazine.
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Change of the Content of the Sport Daily During the Coronavirus Crisis and Futher Developmentof the Paper After It
Kučera, Stanislav ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
Diploma thesis Change of the Content of the Sport Daily during the Coronavirus Crisis and Further Development of the Paper after It deals with the changes in the daily "Sport" during the coronavirus crisis and in the immediate aftermath, i.e. from March 2020 to September 2020. As there were almost no sports events in the Czech Republic or in the world, particularly in the first third of the examined period, this thesis focuses on how the only domestic daily newspaper specialized in sports topics response to the lack of races and competitions. The thesis also monitors, whether trends established in the first third of the examined period persevered in the daily newspaper even when the situation in the society and the sports environment began to return to normal. In the theoretical part, the thesis deals with the issue of print media in the Internet era, presents selected research into the impact of the coronavirus pandemic on the functioning of media and outlines reporting on smaller sports in the sports media. The analytical part deals with the content of the "Sport" newspaper itself. The thesis examines each issue of the newspaper in the period from March to September 2020 and monitors the representation of sports, the topic of the main article on the front page, the number of sports, the number of...
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The coronavirus crisis in daily newspaper deník Sport
Rossmann, Kryštof ; Vlasák, Zbyněk (advisor) ; Chladová, Marta (referee)
At the beginning of the year 2020, there was an outbreak of an unknown disease. A new type of coronavirus started to spread across the world and it quickly changed human culture and the life of the entire mankind. In most countries, authorities had to make restrictions to reduce personal contact beetween citiziens and to improve conditions to prevent the spread of the virus among population. For example, theatres, cinemas, restaurants and specialized stores were closed, amateur and professional sport was banned. In the Czech Republic, a resolution was adopted barring all sport organizations from playing and even training in March 2020. An interesting question arose: how would cultural and sports newspapers handle the situation? The media found a way of informing about sports even when no events took place at all. SARS-CoV-2 changed the style of presented content and transformed the entire journalist agenda setting. The bachelor work The coronavirus crises in daily newspaper deník Sport focuses on the first wave of the coronavirus outbreak in the Czech Republic and deník Sport, because it is the only daily sports newspaper in the country. The following pages will address the period from the 1st of January to the 23rd of August. The final of the UEFA Champions League was held on that day and the postponed...
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Comparison of the media coverage of the World floorball championships in years 2008 a 2018
Krejcárek, Tomáš ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
The thesis entitled Comparison of the media coverage of the World Floorball Championships in years 2008 and 2018 aims to identify and compare the media coverage devoted to these two championships held in the Czech Republic. The goal of the thesis is to determine and compare the media coverage in the two examined media - Mladá fronta DNES, Deník Sport and online servers iDnes.cz and iSport.cz, based on these findings define which direction is the trend going. The diploma thesis is divided into main three parts, in the first theoretical part, key definitions, terms and topics from the media side such as gatekeeping, agenda-setting and news values are gradually introduced. A similar space is also devoted to the sports, more precisely floorball side of the thesis, where important historical milestones of this sport, both Czech and worldwide, are presented. Last but not least, this section offers an introduction of a closer relationship between the media and sport. In the second part, the research method of quantitative content analysis is methodologically explained, so that could be used for the analytical part. The third final part simultaneously answers the thirteen given hypotheses, the research question and presents an overview of the results of the analysis. In addition to the aforementioned...
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